Key areas of focus include:
social media marketing: developing a distinct online presence by attracting high numbers of internet followers through social media channels such as Facebook, Twitter, YouTube and Instagram.
search engine optimisation (SEO): developing strategies to increase number of visitors to a website by getting high-ranking placements in search results.
app store optimization (ASO) for iOS and Android. Making sure Lookup appears for all important keywords relevant to app
pay per click (PPC) campaigns: sponsored online advertising paid for by the business to appear alongside non-paid search results.
mobile marketing: includes app-based, in-game, location-based and SMS marketing.
Brainstorm, Plan and execute all web, SEO/SEM, marketing database, email/SMS, social media engagement, display advertising/brand awareness campaigns & creative growth strategies
Design, build and maintain our social media presence
Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs); Plan, execute, and measure experiments and conversion tests
Identify trends and insights, optimize spend and performance based on the insights
Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points
Instrument conversion points and optimize user funnels
Collaborate with agencies and other vendor partners
Evaluate emerging technologies. Provide thought leadership and perspective for adoption where appropriate
Assisting with paid media including liaising with digital advertising agencies;
Evidence of a strong personal online profile, e.g. a blog, website or connections and interactions on various social media platforms.
Proven working experience in digital marketing and Social media
Demonstrable experience leading and managing SEO/SEM, marketing database, email, social media and/or display advertising campaigns
Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform and motivate
Experience in optimising landing pages and user funnels
Sound knowledge of website analytics tools (e.g., Google Analytics, Hootsuite, Similarweb, WebTrends)
Working knowledge of ad serving tools (e.g., DART, Atlas)
Experience in setting up and optimising Google Adwords campaigns
Strong analytical skills and data-driven thinking
Up-to-date with the latest trends and best practices in online marketing and measurement
Interested candidates should send in their resume to firstname.lastname@example.org